When the Global Pandemic began in March of 2020, it significantly impacted my business (NPH) to the point of threatening bankruptcy; In my mind, that was never a real option, as I had given my entire life to building North Pole Hoops. COVID-19 removed our event revenue which accounted for over 85% of the business. I didn’t panic though, because I had been in a similar position before…building something from nothing. At that time of my life, I was looking for a new challenge; I wanted to take the skills that I learned through business and basketball, and apply it in another industry. At the same time, I needed to find a way to keep the company afloat and cover expenses. This is where my business consulting journey began–opportunity born out of necessity and resilience. I jumped into different worlds like real estate, smart home technology, charity, boxing, soccer and haven’t looked back since.
Through COVID, I was able to take North Pole Hoops from the brink of bankruptcy to the most growth in company history (12+ years), while also proving to myself that I can bring value and contribute to growth with any company—small or big–in a variety of industries. Today, I’m selective in the projects I take on–I’m either passionate about the company or inspired by its leadership & vision.